We at Facile Consulting Associates, a full service IT Company that provides seamless web solutions, thank you for this opportunity to present our proposal on Enny Herbs website revamp and digital marketing.
We understand that you require a full-fledged E-commerce website revamp with a professional design, unique and appealing look, fast-loading web pages, clear visuals, basic search engine submission/optimization and functionality tailor-made to the minutest details of your requirement currently missing on the website.
You also need an effective digital marketing strategy that will help increase Enny Herbs brand awareness, online presence, website traffic, social media following, credibility, and sales.
RECOMMENDATION
As your new integral technology partner, we understand the business goals of this project and thus recommend the following;
WEBSITE REVAMP
We recommend a full website revamp with a professional design and unique features presently missing on the website but very significant. The new features include:
FEATURES
- UNIQUE CUSTOM DESIGN
We will recreate a new website with unique custom graphic design that will match Enny Herbs corporate look and feel to support the web site’s high-level business goals
- HOMEPAGE LATEST ATTRACTIONS
In the time of promo sales spree or exciting events, this feature will make it easy for customers to know about it right there on the home page. This implies when users visit the website, they will be immediately presented with the best offers so that they won’t have to struggle to get to the exclusive deals on products.
- ADVANCED ONLINE PAYMENT INTEGRATION
At Facile Consults, we usually develop E-commerce websites with multiple payment methods to ensure customers can use them in the most convenient way. With this revamp, you can expect the website to be integrated with advanced online payment functionality. A payment system with the ability to use credit cards, PayPal billing, and invoice operations that will make it easy to get orders from customers located in any part of the county.
- LIVE CHAT WITH WHATSAPP
Considering that some people usually go online after work hours, with the expectation that their inquiry should be handled round the clock; it is essential to include this feature of WhatsApp live chat or 24/7 hotline in this project considering that when launched visitors may have many inquiries to make.
- SOCIAL MEDIA INTEGRATION WITH SOCIAL MEDIA BUTTONS, ICONS & BOXES
Having a professional and seamlessly connected digital presence or social media on the website can increase website traffic and improve meaningful interactions with customers. Thus, we will replace the social media links we presently have on the website now with social media (Facebook, Instagram, Twitter, WhatsApp, Youtube) buttons, icons, and boxes
- SEARCH ENGINE OPTIMIZATION
This feature on the website will help it to get found in online searches. The website will get a complete online presence with this standard Search Engine Optimization SEO integration. (SEO is the art and science of getting websites or web pages to rank higher in search engines such as Google. Because search is one of the main ways people discover content online, thus, ranking higher in search engines will lead to an increase in traffic to a website. It is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.)
- AFFILIATE NETWORK INTEGRATION
This feature will help the brand to raise an army of online marketers that will promote Enny herbs products on the website without having to pay any upfront costs. It will enable the website to be integrated with a referral program that pays out a commission to anyone who brings new customers to make an order on the website.
ENNY HERBS ONLINE MARKETING
We understand that you need an effective digital marketing strategy that will help increase Enny Herbs brand awareness, online presence, social media following, credibility, and sales. Thus we recommend the following;
AFFILIATE MARKETING (AFFILIATE PARTNER PROGRAM)
Affiliate marketing is a popular tactic to drive massive awareness and traffic to Enny Herbs website to generate significant online revenue. It is the marketing program that will help raise an army of marketers that will help sell Enny Herbs products in exchange for a commission on every sale.
Simply put, it is a Commissioned based sales program that will allow Enny Herbs to pay thousands of online marketers or Affiliates a Commission for referring or bringing a lead/sale, i.e. They get paid for recommending the products and bringing sales. By simply promoting Enny Herbs products Affiliate Marketer, will earn Commission from each of the sales they bring. This means whenever a customer uses their unique Affiliate URL or ID to purchase a product, they will get a commission for the sales.
CONTENT MARKETING
This is the form of marketing focused on creating, publishing, and distributing content including blog posts, articles, or product reviews that do not explicitly promote Enny Herbs product but intended to stimulate interest in the products.
It involves creating, distributing relevant and valuable SEO optimized content on Enny Herbs product to attract, acquire, and engage clearly defined target audience in order to drive profitable customer action.
SOCIAL MEDIA MANAGEMENT/MARKETING
The purpose of this social media marketing/management is for a coordinated campaign to build social media presence on popular social media platforms, particularly Facebook, Instagram, and Twitter.
Enny Herbs products need an effective awareness campaign on social media to increase brand awareness and engagement online. It needs the services of a professional social media expert to plan and schedule social media content, create relevant and valuable content to attract, acquire and engage a clearly defined audience in order to drive profitable customer action.
Enny Herbs need an effective awareness campaign on social media platforms to gain website traffic and attention with daily creation of content that’ll draw in followers that can eventually be converted to paying customers, aimed at increasing brand awareness, sales and patronage.
Below is a description of the activities that will be part of this social media marketing program over a period of 3 to 6 months on the company’s Facebook page.
Content Creation
- Daily creation, posting of interactive content on healthy living that will engage/draw in followers that will be converted to paying customers.
- Creation and posting of valuable and relevant content on Enny herbs products to provide proper brand awareness, exposure, and product knowledge to generate credibility and customer trust
Customer Service Support
- Handling and solving customers’ complaints
- Handling inquiries about online orders, collections, and products
- Responding to inquiries from followers and customers
- Managing brand reputation on social media including facilitating campaigns to manage and improve online reputation.
- Providing timely feedback on customer trends, issues, areas of focus, customer complaints, inquiries, trend/ behavior.
Again, we are happy to present this proposal for your review. We hope that we will be contacted at your earliest convenience to discuss more on it as we are readily available to start as soon as possible. We look forward to the launch as we guarantee your satisfaction in all its phases.
If you have any questions or need additional information amended to the proposal, please let us know. We can be reached directly via any of the contact details below on our website
Thank you