Dear Pack 'N' Cruise,

We at Facile Consults, a certified IT company that provides seamless IT solutions thank you for considering us for your social media marketing and management needs.

We're glad we had the opportunity to connect on WhatsApp and agreed to forward this proposal so that we could get a clear understanding of your social marketing expectations.

By using social media strategies and implementing procedures based on the results of extensive analysis, the study of social media trends in the travel industry, and the application of specifics unique to Pack 'N' Cruise, we are confident in delivering effective results within your social media channels.

We believe our proposal provides a complete social media marketing and management strategy that will culminate in highly successful results for your business.

If you have any questions, please don’t hesitate to get in touch with us via our contact information below.

Thank you

EXECUTIVE SUMMARY

Creating Engaging Social Content: Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to schedule your social media marketing through hashtag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden your reach.

Integrate Social Media Activity into Other Marketing Plans: With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material. Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.

Posting PACK 'N' CRUISE Related Updates: Our plan is to engage your social media audience by creating and sharing relevant and valuable content related to PACK 'N' CRUISE travel agency services, news, press releases, events and more while paying close attention to the Travel industry trends to help to gain exposure with your target market.

Promotions and Social Campaigns: We 'MAY' utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns 'MAY' last as short as a day, or can run up to six months depending on your approval. We’ll be able to analyze the results from each campaign, and then provide a report of its success.

Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

Sustained Monitoring: It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel and respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.

Analytics: We 'MAY' provide you with:

  • Weekly Or Monthly Analytics - Such as follower growth, reach, demographics, comments, “likes”, shares, retweets, etc.
  • Reporting - Summarizing various results and activities over each quarter. We will set up a meeting to go over the results, to then tweak our approach accordingly.

ASSESSMENT

We're excited to team up with you to tackle the challenge in improving the current social media standings.

As you know, successful social media marketing and management is the best way to get noticed. In our research, we discovered that PACK 'N' CRUISE's current primary social media strengths include: timely response to comments with clever content to engage with the current follower base.

The current weaknesses, we will work to improve are as follows:

  • Revamping the social media page profile
  • Branding of the social media page with a unique theme for Instagram with PACK 'N' CRUISE' brand color (An Instagram theme is the overall aesthetic look of your account. Having a consistent Instagram feed can improve your account aesthetic and create a lasting impression on your followers.)
  • Daily creation/posting of unique and relevant content with the use of social media graphics, use of photo marketing/infographics, and using analytics to demonstrate effective social media marketing.
  • Analyzing the current successful marketing trends in the Travel industry, such as the use of keywords, creating interesting infographics, and interacting with the audience in a fun and professional manner.
  • These will be some of the useful ways to get started.

IMPLEMENTATION

From our discussion yesterday, we agreed on a daily post for 7 days a week on both Facebook and Instagram page to ensure a consistent online presence through each of the channels. Here is what we guarantee on a daily basis:

  • Creation/posting of unique and relevant content with the use of social media graphics, use of photo marketing/infographics, based on the 'Content Calendar's schedule'.

MEET OUR TEAM

Facile Consults is in the fun business of marketing through the various social media channels to drive web traffic, engage an audience, run social campaigns, and contribute unique content to the follower base.

Founded by Mr Tobi Adenowo, in 2013, Facile Consults delivers proven social media marketing results with commitments to influencing optimal revenue growth, while exceeding our client’s expectations.

Though our team is based in Nigeria, we are a small group of passionate Web Developers, Programmers, Graphics Designers and Digital Marketers, who have remotely worked and contributed to the online growth and success of many businesses and organizations in and outside the country

PAYMENT TERMS

The cost of this Social Media Marketing/Management is expected to be provided bi-weekly.

TERMS & AGREEMENT

Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with Mrs Dolapo O of PACK 'N' CRUISE Travel Agency at the discretion of Facile Consults.

CONFIDENTIAL INFORMATION:

Facile Consults agrees to maintain in confidence all business information, proprietary information, social media access information, and any other information that PACK 'N' CRUISE Travel Agency holds as confidential. We further agree not to disclose to anyone, for any reason, confidential or personal information that relates to PACK 'N' CRUISE Travel Agency’s employees, staff, clients or other business contacts other than as may be required by law. We agree that all confidential information, business information, proprietary information, social media access information, and other forms of sensitive Client information will be used solely for the benefit of the Client, and not for personal use, nor the benefit of any other third party.

AT-WILL ENGAGEMENT:

Facile Consult's engagement with PACK 'N' CRUISE Travel Agency is “At-Will.” This means that we have the right to terminate this Agreement at any time and for any reason, in accordance with the notice requirements of this Agreement. Likewise, PACK 'N' CRUISE Travel Agency may terminate this Agreement with or without cause at according to the term and notice requirements herein.

ACCEPTANCE

Filling your Name, Email Address and Selecting YES below indicates your signature and acceptance of this social media marketing proposal and entrance into a contractual agreement with Facile Consults.

[RM_Form id='5']